Creative, self-motivated, hard-working, detail-oriented professional with 15 years of web/digital experience including project management/team leadership experience and supervisory/personnel management experience within both the IT and Marketing team environments. Experience in multiple web/digital team roles including the following: graphic artist, content editor, interface designer, developer, team lead, project manager, and web marketing/digital solutions area director. Accomplished at fostering a creative team environment and an atmosphere of success through a calm problem-solving approach, and by focusing on the following characteristics and values: dedication, attention to detail, honesty, respect for others, and outstanding customer service. Adept at identifying project requirements and resources, establishing timelines, deliverables, and communication plans (both internal and external); creating detailed flowcharts, spreadsheets, wireframes, and working concepts for front-facing websites and applications; designing graphics for digital/print based promotions; and monitoring, controlling, and assisting in the successful team-driven implementation of web/digital marketing initiatives and advancement solutions.
Plan and coordinate college-wide and system-wide web services and digital marketing initiatives; provide faculty, staff, students, and the community with quality customer service by assessing needs promptly and thoroughly resolving issues; implement and adhere to the project life cycle by managing all web/digital-related projects from conceptualization to implementation; ensure quality at all stages of the project life cycle; provide consultation with faculty and staff concerning problem definition and digital analysis; develop policies and procedures; manage budget projections; serve on or facilitate committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services; serve on or facilitate system office digital infrastructure work groups; plan and implement cost-saving solutions; oversee quality assurance reviews of BCTC web/digital properties and collaborate with content managers to manage brand, and ensure accuracy, reliability, and standards compliance (ADA Compliance); coordinate all initiatives related to the front-facing website including all content audits and redesigns; manage internal and external digital communications and solutions (100+ digital solutions modules); provide web expertise, project leadership, and local over-site/technical liaison for digital marketing initiatives, including content strategy, Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media analysis and conversion pixel tracking, landing page/form/micro-sites development/implementation, email responses, pipeline management (CRM), and Google Analytics/Google AdWords integration/analysis.
Serve as the Director of Administrative Computing Services (ACS) division at Bluegrass Community and Technical College. Plan and coordinate college-wide and system-wide web services initiatives; provide customers with quality customer service by assessing needs promptly and thoroughly resolving issues; implement and adhere to the project life cycle by overseeing all web-related projects from conceptualization to implementation; ensure quality at all stages of the project life cycle; provide consultation with faculty and staff concerning problem definition and systems analysis; develop policies and procedures for the Administrative Computing Services division (Web and Applications); assists other divisions of the Information Technology Services department and the Vice President of IT with overall, college-wide IT policies and procedures; assists with budget projections; serves on or facilitates committees that are directly responsible for the creation of college or systems office procedures and/or policies in the areas of web services; oversees quality assurance reviews of BCTC web properties and collaborates with content managers to ensure accuracy, reliability, and standards compliance (e.g., ADA and Section 508); coordinates with Marketing on all initiatives related to the front-facing website; provides web expertise, project leadership, and local over-site/technical liaison for all digital marketing initiatives, including landing page/micro-sites configuration/implementation, and Google Analytics/Google AdWords integration and data analysis strategy.
Develop project requirements and project plans to assure accuracy, validity, and process efficiency; establish timelines and deliverables for UI (user interface) design, UI development, and database design/integration; develop user-friendly UIs using standards complaint HTML/CSS; optimize user-interfaces to be ADA and Section 508 compliant; collaborate with other web designers and database programmers to develop student service and employee web database applications; train and provide support for staff on new and existing systems/digital solutions; work with ACS team to maintain existing website using the Sitecore Content Management System; serve as liaison for Public Information and Marketing department on front-facing web marketing initiatives.
Serve as project manager, user-interface designer, and developer for website redesign and other Web related projects; perform user analysis using Web analytics software and user feedback; develop project requirements and project plans in order to assure accuracy, validity, and process efficiency; establish timelines and deliverables for site design, site development, and database design/integration; manage and coordinate brainstorming and card-sorting meetings to determine new information architecture; design flowcharts of new site structure; coordinate with information technology and membership department in the design and integration of a members-only section; design concepts for analysis by staff, members, and councils and committees; develop user-friendly site using standards complaint XHTML/CSS; optimize site to be ADA and Section 508 compliant; meet with departments to initiate a complete content analysis of current site; coordinate with copywriters to rewrite and develop new Web content according to established deliverables; work with Information Technology department to ensure all new and transitioned online database applications work according to Web standards; lead staff training on new features; develop e-news and other Web/graphic related projects as needed.
Conceptualize/implement/re-design multiple Web projects for Bluegrass Community and Technical College departments; organize information in aesthetically appealing design; optimize sites to be ADA and Section 508 compliant; work with staff/faculty to ensure ideas are implemented as desired; create graphics for Web Services projects and promotional materials; design and integrate new design into a content management system; update and maintain new and existing websites.
Created/re-designed/implemented Web sites for UK departments (including: African American Studies, Robinson Scholars Program, Kentucky Women’s Writer’s Conference, and Financial Aid); organized information in usable/aesthetically appealing design; offered Web design/graphic design expertise/consulting for various employees in Undergraduate Education Building.
Create/re-design/implement Web sites for various organizations and businesses across the Bluegrass Region.
GPA - 3.92, Society of Telecommunications Scholars (STS)
GPA - 3.94, VP International Association of Administrative Professionals